MTNA Membership Marketing Handbook

MTNA MEMBERSHIP MARKETING HANDBOOK

FOR

STATE AND LOCAL PRESIDENTS

STATE AND LOCAL MEMBERSHIP CHAIRS

 

Table of Contents

 

How to Access Membership Reports

                  Instructions

 

Job Description Samples

                  State Membership Chair

                  Local Membership Chair

 

Recruitment

                  Getting Started

                  Local Association Membership Strategies

                  Recruitment Methods

                  Recruiting Collegiate Members

                  Sample General Recruitment Letter

                  Sample General Recruitment Letter 2

                  Sample Six-Month Member Recruitment Letter

                  Sample Six-Month Membership Flyer

                  Sample College Faculty Recruitment Letter

                  Sample Collegiate Member Recruitment Letter (Student)

Retention

                  Retention Ideas

                  Sample New Member Survey

                  Mentoring Ideas

                  Retention Of Collegiate Members

Publicity

                  VIP Newsletter Archives

                  Membership Marketing

                  Ways To Publicize

                  How To Write A Press Release

                  Sample News Releases

                  Public Access Television               

Leadership Resources with Just One Click

Access the MTNA Leadership Portal!