News Archive

New PSA Promotes Music Making

August 12, 2014

   The NAMM Foundation’s 2014 public service announcement (PSA) titled “Bring More to Life” is now playing for potential music makers worldwide. The second TV-ready PSA in the “Just Play” campaign focuses on the power of playing music. NAMM members are encouraged to share the beautiful new NAMM Foundation PSAs in their stores, on websites, social media and with local TV and radio stations.

   NAMM created the “Just Play” campaign in 2013 to promote the benefits and fun of playing music to those who don’t currently play. The campaign features two TV-ready spots. The first “No More Excuses” encourages people of every age to let go of the excuses that keep them from learning to play a musical instrument and just play. This year’s “Bring More to Life” focuses on the power of music in people’s lives.

   If you wish to share the PSAs through social media or otherwise, you can find assets including posters and videos at www.namm.org/news/articles/just-play.

   Both “Just Play” spots can be viewed at: http://youtube.com/nammorg.