Advertising

American Music Teacher stands alone as the leading publication for the independent music teacher. Advertising in AMT gives you a direct line to 24,000 music teachers in private studios, conservatories, music schools, public schools, private schools and institutions of higher learning, as well as organizations and businesses that enrich today's musical community and ensure our musical future. Published by Music Teachers National Association for five continuous decades, AMT offers its advertisers the attention, loyalty and interest of music teachers who are highly educated, professional and committed to improving the quality of music teaching in America.

Readers

AMT readers constantly search for professional growth opportunities and maintain a high level of professionalism by attending workshops and seminars. They are keenly aware of the industry trends and technological advancements shaping their profession. They spend considerable amounts of money on music and educational materials for themselves and their students. More than a third of our readers are using new technology to enhance traditional approaches to teaching music.

Teaching Environment  
Independent Teacher 73%
College/University Instructor 14%
Student 5%
Commercial Studio Instructor, Public or Private Teacher, Other 8%

 

Education  
Bachelor's Degree 38%
Master's Degree 33%
Doctoral Degree 9%
Associate's Degree, Performance Diploma, Other 5%
High School Diploma 8%
Unreported 7%

 

Instrument  
Keyboard 77%
Vocal/Choral 10%
Strings 7%
Woodwinds, Brass, Percussion 6%

 


Circulation

Members of Music Teachers National Association receive AMT as a membership benefit. In addition, more than 1,500 public and private libraries throughout the world subscribe to AMT. Individual subscriptions also are now available.

Advertising Rates

Space 1-2x 3-5x 6x
2-Page Spread $2935 $2815 $2670
Cover IV 1875 1815 1710
Cover II 1800 1725 1640
Cover III 1715 1645 1560
Full Page 1630 1570 1485
2/3 Page 1260 1210 1140
1/2 Page 935 893 850
1/3 Page 655 630 595
1/4 Page 500 475 450
1/6 Page 365 345 325
2 Col. In. 210 200 190
1 Col. In. 105 100 95



Guaranteed position Add 10% of the space rate. Orders for specific positions are accepted as requests. The publisher shall not be bound by such requests and has the right to determine the actual position.



Run of Press (ROP) AMT 's chosen second color and black: $100 per full or partial page in addition to space rate. This color may not be determined at time of closing date and is subject to change.



Matched color and black: $220 per full or partial page in addition to space rate.



Four-color rates are available based on ad size. Contact the advertsing sales representative for pricing.



Rates are based on the provision that all mechanical requirements have been met and that the ad is camera-ready or a negative film. 



Additional charges for creating or making necessary alteration to camera-ready artwork will be billed to the advertiser at a rate of $50 per hour. Minimum charge of 1 (one) hour.

Frequency Rates

Discounts are determined by the number of insertions contracted for and used within a twelve-month period. Discounts for multiple insertions will be given when an advertiser has placed ads in 3-6 consecutive issues. Multiple ads within a single issue are considered as a single insertion for volume discount purposes.



If the number of insertions completed within a twelve-month period is different from what was initially contracted for, billing for short rates will be issued to the advertiser.



If insertions differ in size in a multiple-insertion contract, the smallest ad may not be less than half the size of the largest ad.

Publication Dates and Deadlines

Issue Date Closing Date Artwork Date 
August/September June 1 June 1 
October/November August 1 August 1
December/January October 1 October 1
February/March November 23 November 23
April/May February 1 February 1 
June/July April 1 April 1

 

 Ad Sizes Available

Space Orientation Width x Depth
Spread Horizontal 15 3/8" x 10"
Bleed Page Vertical 8 3/4 " x 11 1/4 "
Full Page Vertical 7" x 10"
2/3 Page Vertical 4 5/8" x 10"
1/2 Page Vertical
Horizontal
Island
3 5/16"
7"
4 5/8"
x 10"
5"
7 3/8 "
1/3 Page Vertical
Square
Horizontal
2 1/8"
4 5/8"
7"
x 10"
4 7/8"
3 1/4"
1/4 Page Vertical
Horizontal
3 5/16"
4 5/8"
x 4 7/8"
3 5/8"
1/6 Page Vertical
Horizontal
2 1/8"
4 5/8"
x 4 7/8"
2 3/8"
1 Column inch Vertical 2 1/8" x 1"
2 Column inch Square 2 1/8" x 2"

ad_sizes.gif

Requirements

Camera-ready artwork is to be furnished by the advertiser.



Digital files created with QuarkXpress, Adobe Photoshop or Adobe Illustrator for Macintosh may be submitted on a Zip disk, CD (Disks will not be returned.) or via e-mail to advertising@mtna.org. An additional cost for film output will be charged for any other software. Please supply ALL fonts-printer and screen (including any font used by an imported graphic that has not been converted to outlines). Supply all supporting EPS and TIFF files used in the ad. Color graphics must be saved CMYK (240 dpi or higher). No RGB or PICT files are permitted. Do not include low-resolution (FPO) images. Supply only files to be used for high-resolution output. Photos can be submitted separately if a high-resolution scan is needed.



Negatives should be right reading, emulsion-side down.



Halftones should be properly screened, 120-133 dots per inch. 



Color proofs (Chromalins) must accompany four-color separations. Printed tear sheets are not acceptable for this purpose.



Measurements of the advertisement must match the measurements specified in this card. Changes made by MTNA staff will be billed to the advertiser at $50 per hour (minimum 1 hour).



Reproduction quality must be suitable for offset web printing. Photostats, veloxes, negatives or phototypeset quality are acceptable. Photocopies are not acceptable.



Production Assistance is available. Clients will be charged $50 per hour for typesetting, composition and artwork. Minimum charge of 1 (one) hour.



Changes of copy, rules, borders, photographs and drawings will be billed to the advertiser at $50 per hour (minimum 1 hour).

Mechanical Information

Printing


American Music Teacher
is printed on a web offset press. The interior is printed on 50-pound white coated enamel; the covers are on 100-pound white coated enamel.



Specifications
American Music Teacher'
s finished trim size is 8 1/8 " by 10 7/8d". The format is three 2 1/8" columns. Safety margin: Keep all live matter 1⁄4" from head and foot trim and 1⁄4" from outer trim. 



Return Materials


AMT is not responsible for returning art.

Advertising Acceptance

The publisher reserves the right, without liability, to reject, omit or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, and whether or not such advertisement was previously acknowledged, accepted or published.



Advertisers and their agencies are liable for all contents of advertisements printed and also are responsible for any claim arising there from against American Music Teacher and agree to indemnify the publisher against any expense and loss suffered by reason of such claims. 



The publisher reserves the right to head and/or box advertisements that in his or her opinion bear confusing resemblance to editorial matter. Acceptance of advertising does not imply endorsement. 

The publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, insertion orders or copy instructions when such conditions conflict with the regulations set forth in this rate card. Contracts, insertion orders or copy changes will not be accepted without written confirmation.

Reserving Space

Confirmation of ad placement must be made within two weeks after reserving space. If you do not receive an "Advertising Space Order Confirmation" form, notify the advertising sales representative promptly. 



Read the "Advertising Space Order Confirmation" form carefully. Check that all information is correct. If there are any changes, notify the advertising sales representative immediately.



Sign and return the "Advertising Space Order Confirmation" form to AMT. 



Late artwork cannot be guaranteed placement.

Terms

Thirty days net will be given to companies with pre-approved credit ratings.



Payment must be made in U.S. dollars, by international money order or by a check drawn on a U.S. bank. All display advertisers receive one tear sheet of their ad. 



First-time advertisers who have not established credit must prepay advertising space. Payment may be made by check or credit card and must accompany the signed confirmation. Credit can be established by allowing one month for verification prior to publication.



Balances not paid within thirty days of invoice date will be subject to a service charge of 12% per month or 18% per year. The publisher reserves the right to hold an advertiser and/or its agency jointly and severally liable for such monies as are due and payable to the publisher. 



Cancellation of a contract will be accepted no later than sixty days prior to the first day of the publication month with written notice by the advertiser or publisher. Individual insertions canceled after the closing date will be billed at the regular space rates.

Printing Errors

American Music Teacher will not be responsible for ads that print badly as a result of defects in materials sent by the advertiser. Any advertiser dissatisfied with the printing of an ad must call the advertising sales representative immediately; all complaints must be received in writing no later than thirty (30) days after receipt of the magazine and will be handled on a case-by-case basis. "Make goods" will be rerun at the publisher's expense only in cases of printing errors that result in an extreme loss of visual clarity.

Additional Advertising Opportunity

Every spring MTNA holds its annual conference, offering members the opportunity to attend seminars and master classes, as well as meet and interact with other MTNA members. To highlight the many activities at the national conference, MTNA publishes a program book-a great place to advertise and gain additional exposure for your organization. The program book is 8 1/8" x 10 7/8" and contains day-to-day, detailed information about the conference, which members refer to often. For more information, contact the advertising sales representative.

Correspondence & Shipping Instructions

All correspondence regarding advertising should be directed to:


Advertising Sales Representative,
American Music Teacher
1 W. 4th St., Ste. 1550

Cincinnati, OH 45202

Phone: (888) 512-5278 Fax: (513) 421-2503

advertising@mtna.org