Marketing


Recruitment & Retention

Technology Tips and Tools: How to Get More Students to Contact Your Studio (Open Access)

There is a lot of advice given about how to get more students for your studio. Many recommendations are offered: Facebook ads, social media marketing, Google marketing, referrals, and even word of mouth. These are important tools for getting people to discover your studio. But, none of them are as important as your website. …

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Top Five: Time to “Tune Up” Your Studio Business Practices!

Establishing an effective policy is integral to running a studio smoothly and efficiently. But how do we actually enforce these policies to make sure we get paid on time, aren’t run over by pushy parents or aren’t allowing our lives to be consumed by resentment toward those who don’t respect our boundaries? How can we enforce our policies while still giving attention and appropriate grace to those in need? How can we be kind and understanding of our families while making sure we maintain healthy boundaries? …

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Digital Marketing

Top Five: Time to “Tune Up” Your Studio Business Practices! (Open Access)

Establishing an effective policy is integral to running a studio smoothly and efficiently. But how do we actually enforce these policies to make sure we get paid on time, aren’t run over by pushy parents or aren’t allowing our lives to be consumed by resentment toward those who don’t respect our boundaries? How can we enforce our policies while still giving attention and appropriate grace to those in need? How can we be kind and understanding of our families while making sure we maintain healthy boundaries? …

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3 Steps to Building a Client-Centric Social Media Marketing Plan (Open Access)

Overwhelmed with using social media to market your studio? You’re not alone. The social media world is constantly changing, and it can feel downright frustrating trying to keep up with the trends. …

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