American Music Teacher
Readers
AMT readers constantly search for professional growth opportunities and maintain a high level of professionalism by attending workshops and seminars. They are keenly aware of the industry trends and technological advancements shaping their profession. They spend considerable amounts of money on music and educational materials for themselves and their students. More than a third of our readers are using new technology to enhance traditional approaches to teaching music.
Reserve Space Now Check out MTNA's Membership Demographics
Circulation
Members of Music Teachers National Association receive AMT as a membership benefit. In addition, more than 1,500 public and private libraries throughout the world subscribe to AMT. Individual subscriptions also are now available.
Advertising Rates
Prices listed below are Per Issue.
| Space | 1-2 issues | 3-5 issues | 6 issues |
|---|---|---|---|
| 2-Page Spread | $3035 | $2915 | $2770 |
| Cover IV | 1975 | 1915 | 1810 |
| Cover II | 1900 | 1825 | 1740 |
| Cover III | 1815 | 1745 | 1660 |
| Full Page | 1730 | 1670 | 1585 |
| 2/3 Page | 1335 | 1285 | 1215 |
| 1/2 Page | 985 | 940 | 900 |
| 1/3 Page | 695 | 670 | 635 |
| 1/4 Page | 525 | 500 | 475 |
| 1/6 Page | 385 | 365 | 345 |
| 2 Col. In. | 220 | 210 | 200 |
| 1 Col. In. | 115 | 110 | 105 |
Guaranteed position Add 10% of the space rate. Orders for specific positions are accepted as requests. The publisher shall not be bound by such requests and has the right to determine the actual position.
Four-color rates are now included in the advertising rate.
Rates are based on the provision that all mechanical requirements have been met.
Additional charges for creating or making necessary alteration to artwork will be billed to the advertiser at a rate of $50 per hour. Minimum charge of 1 (one) hour.
Frequency Rates
Discounts are determined by the number of insertions contracted for and used within a 12-month period. Discounts for multiple insertions will be given when an advertiser has placed ads in 3-6 consecutive issues. Multiple ads within a single issue are considered as a single insertion for volume discount purposes.
If the number of insertions completed within a 12-month period is different from what was initially contracted for, billing for short rates will be issued to the advertiser.
If insertions differ in size in a multiple-insertion contract, the smallest ad may not be less than half the size of the largest ad.
Publication Dates and Deadlines
| Issue Date | Reservation Deadline | Artwork Deadline |
|---|---|---|
| August/September | June 1 | June 1 |
| October/November | August 1 | August 1 |
| December/January | October 1 | October 1 |
| February/March | November 23 | November 23 |
| April/May | February 1 | February 1 |
| June/July | April 1 | April 1 |
Ad Sizes Available
| Space | Orientation | Width | x | Depth |
|---|---|---|---|---|
| Spread | Horizontal | 16 1/4" | x | 10 7/8" |
| Bleed Page | Vertical | 8 3/8 " | x | 11 1/8 " |
| Full Page | Vertical | 7" | x | 10" |
| 2/3 Page | Vertical | 4 5/8" | x | 10" |
| 1/2 Page | Vertical Horizontal Island |
3 5/16" 7" 4 5/8" |
x | 10" 5" 7 3/8 " |
| 1/3 Page | Vertical Square Horizontal |
2 1/8" 4 5/8" 7" |
x | 10" 4 7/8" 3 1/4" |
| 1/4 Page | Vertical Horizontal |
3 5/16" 4 5/8" |
x | 4 7/8" 3 5/8" |
| 1/6 Page | Vertical Horizontal |
2 1/8" 4 5/8" |
x | 4 7/8" 2 3/8" |
| 1 Column inch | Vertical | 2 1/8" | x | 1" |
| 2 Column inch | Square | 2 1/8" | x | 2" |
Requirements
PDFs are the preferred file format. Artwork must be saved as high resolution (300 dpi minimum) CMYK or grayscale files. Other digital formats will also be accepted and must be submitted as TIF, JPEG or EPS format on CD or via e-mail to the advertising sales representative. An additional cost will be charged for any file not sent in one of these formats.
Measurements of the advertisement must match the measurements specified. Changes made by MTNA staff will be billed to the advertiser at $50 per hour (minimum 1 hour).
Reproduction quality must be suitable for offset web printing. Photocopies are not acceptable.
Production Assistance is available. Clients will be charged $50 per hour for typesetting, composition and artwork. Minimum charge of 1 (one) hour.
Changes of copy, rules, borders, photographs and drawings will be billed to the advertiser at $50 per hour (minimum 1 hour).
Specifications
American Music Teacher's finished trim size is 8 1/8" by 10 7/8". The format is three 2 1/8" columns. Safety margin: Keep all live matter 1⁄4" from outside of ad.
Advertising Acceptance
The publisher reserves the right, without liability, to reject, omit or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, and whether or not such advertisement was previously acknowledged, accepted or published.
Advertisers and their agencies are liable for all contents of advertisements printed and also are responsible for any claim arising there from against American Music Teacher and agree to indemnify the publisher against any expense and loss suffered by reason of such claims.
The publisher reserves the right to head and/or box advertisements that in his or her opinion bear confusing resemblance to editorial matter. Acceptance of advertising does not imply endorsement. The publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, insertion orders or copy instructions when such conditions conflict with the regulations set forth in this rate card. Contracts, insertion orders or copy changes will not be accepted without written confirmation.
Reserving Space
Confirmation of ad placement must be made within two weeks after reserving space. If you do not receive an "Advertising Space Order Confirmation" form, notify the advertising sales representative promptly.
Read the "Advertising Space Order Confirmation" form carefully. Check that all information is correct. If there are any changes, notify the advertising sales representative immediately.
Sign and return the "Advertising Space Order Confirmation" form to AMT.
Late artwork cannot be guaranteed placement.
Terms
Thirty days net will be given to companies with pre-approved credit ratings.
Payment must be made in U.S. dollars, by international money order or by a check drawn on a U.S. bank. All display advertisers receive one tear sheet of their ad.
First-time advertisers who have not established credit must prepay advertising space. Payment may be made by check or credit card and must accompany the signed confirmation. Credit can be established by allowing one month for verification prior to publication.
Balances not paid within thirty days of invoice date will be subject to a service charge of 12% per month or 18% per year. The publisher reserves the right to hold an advertiser and/or its agency jointly and severally liable for such monies as are due and payable to the publisher.
Cancellation of a contract will be accepted no later than sixty days prior to the first day of the publication month with written notice by the advertiser or publisher. Individual insertions canceled after the closing date will be billed at the regular space rates.
Printing Errors
American Music Teacher will not be responsible for ads that print badly as a result of defects in materials sent by the advertiser. Any advertiser dissatisfied with the printing of an ad must call the advertising sales representative immediately; all complaints must be received in writing no later than thirty (30) days after receipt of the magazine and will be handled on a case-by-case basis. "Make goods" will be rerun at the publisher's expense only in cases of printing errors that result in an extreme loss of visual clarity.
Additional Advertising Opportunity
Every spring MTNA holds its annual conference, offering members the opportunity to attend seminars and master classes, as well as meet and interact with other MTNA members. To highlight the many activities at the national conference, MTNA publishes a program book-a great place to advertise and gain additional exposure for your organization. The program book is 8 1/8" x 10 7/8" and contains day-to-day, detailed information about the conference, which members refer to often. For more information, contact the advertising sales representative.
Correspondence
All correspondence regarding advertising should be directed to:
Advertising Sales Representative
Phone: (888) 512-5278, ext. 232