Recruitment & Retention

Studio Marketing: Creating Value, Meeting Needs (Open Access)

Meeting a customer's need or solving a problem means we are responding to the situation with possibility. Marketing is about communicating the value of what we do and how that value can meet a need or solve a problem. Marketing is not about listing our credentials and studio features and then hoping parents will notice. …

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52 Ways To Create An Impression

First impressions count. So do second, third and ninth impressions in successful marketing efforts to recruit and retain students. Marketing, branding and professional image are essential ongoing elements of a thriving studio. …

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Digital Marketing

3 Steps to Building a Client-Centric Social Media Marketing Plan (Open Access)

Overwhelmed with using social media to market your studio? You’re not alone. The social media world is constantly changing, and it can feel downright frustrating trying to keep up with the trends. …

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