American Music Teacher

Readers

AMT readers constantly search for professional growth opportunities and maintain a high level of professionalism by attending workshops and seminars. They are keenly aware of the industry trends and technological advancements shaping their profession. They spend considerable amounts of money on music and educational materials for themselves and their students. More than a third of our readers are using new technology to enhance traditional approaches to teaching music.

Teaching Environment  
Independent Teacher  73%
College/University Instructor 14%
Student 5%
Commercial Studio Instructor, Public or Private Teacher, Other 8%

 

 

Education
Bachelor's Degree 38%
Master's Degree 33%
Doctoral Degree 9%
Associate's Degree, Performance Diploma, Other 5%
High School Diploma 8%
Unreported 7%

 

 

Instrument
Keyboard 77%
Vocal/Choral 10%
Strings 7%
Woodwinds, Brass, Percussion
6%

Circulation

Members of Music Teachers National Association receive AMT as a membership benefit. In addition, more than 1,500 public and private libraries throughout the world subscribe to AMT. Individual subscriptions also are now available.

Advertising Rates

Space 1-2x 3-5x 6x
2-Page Spread $3035 $2915 $2770
Cover IV 1975 1915 1810
Cover II 1900 1825 1740
Cover III 1815 1745 1660
Full Page 1730 1670 1585
2/3 Page 1335 1285 1215
1/2 Page 985 940 900
1/3 Page 695 670 635
1/4 Page 525 500 475
1/6 Page 385 365 345
2 Col. In. 220 210 200
1 Col. In. 115 110 105

 

Guaranteed position Add 10% of the space rate. Orders for specific positions are accepted as requests. The publisher shall not be bound by such requests and has the right to determine the actual position.

Four-color rates are now included in the advertising rate.

Rates are based on the provision that all mechanical requirements have been met. 

Additional charges for creating or making necessary alteration to artwork will be billed to the advertiser at a rate of $50 per hour. Minimum charge of 1 (one) hour.

 

Frequency Rates

Discounts are determined by the number of insertions contracted for and used within a 12-month period. Discounts for multiple insertions will be given when an advertiser has placed ads in 3-6 consecutive issues. Multiple ads within a single issue are considered as a single insertion for volume discount purposes.

If the number of insertions completed within a 12-month period is different from what was initially contracted for, billing for short rates will be issued to the advertiser.

If insertions differ in size in a multiple-insertion contract, the smallest ad may not be less than half the size of the largest ad.

 

Publication Dates and Deadlines

Issue Date Closing Date Artwork Date
August/September June 1 June 1
October/November August 1 August 1
December/January October 1 October 1
February/March November 23 November 23
April/May February 1 February 1
June/July April 1 April 1

 

 

Ad Sizes Available

Space Orientation Width x Depth
Spread Horizontal 15 3/8" x 10"
Bleed Page Vertical 8 3/8 " x 11 1/8 "
Full Page Vertical 7" x 10"
2/3 Page Vertical 4 5/8" x 10"
1/2 Page Vertical
     Horizontal
     Island
3 5/16"
     7"
     4 5/8"
x 10"
     5"
     7 3/8 "
1/3 Page Vertical
     Square
     Horizontal
2 1/8"
     4 5/8"
     7"
x 10"
     4 7/8"
     3 1/4"
1/4 Page Vertical
     Horizontal
3 5/16"
     4 5/8"
x 4 7/8"
     3 5/8"
1/6 Page Vertical
     Horizontal
2 1/8"
     4 5/8"
x 4 7/8"
     2 3/8"
1 Column inch Vertical 2 1/8" x 1"
2 Column inch Square 2 1/8" x 2"

 



Requirements

PDFs are the preferred file format. Artwork must be saved as high resolution (300 dpi minimum) CMYK or grayscale files. Other digital formats will also be accepted and must be submitted as TIF, JPEG or EPS format on CD or via e-mail to the advertising sales representative. An additional cost will be charged for any file not sent in one of these formats.

Measurements of the advertisement must match the measurements specified. Changes made by MTNA staff will be billed to the advertiser at $50 per hour (minimum 1 hour).

Reproduction quality must be suitable for offset web printing. Photocopies are not acceptable.

Production Assistance is available. Clients will be charged $50 per hour for typesetting, composition and artwork. Minimum charge of 1 (one) hour.

Changes of copy, rules, borders, photographs and drawings will be billed to the advertiser at $50 per hour (minimum 1 hour).

Mechanical Information

Printing

American Music Teacher is printed on a web offset press. The interior is printed on 50-pound white coated enamel; the covers are on 100-pound white coated enamel.

Specifications

American Music Teacher's finished trim size is 8 1/8" by 10 7/8". The format is three 2 1/8" columns. Safety margin: Keep all live matter 1⁄4" from outside of ad.

Advertising Acceptance

The publisher reserves the right, without liability, to reject, omit or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, and whether or not such advertisement was previously acknowledged, accepted or published.

Advertisers and their agencies are liable for all contents of advertisements printed and also are responsible for any claim arising there from against American Music Teacher and agree to indemnify the publisher against any expense and loss suffered by reason of such claims. 

The publisher reserves the right to head and/or box advertisements that in his or her opinion bear confusing resemblance to editorial matter. Acceptance of advertising does not imply endorsement. The publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, insertion orders or copy instructions when such conditions conflict with the regulations set forth in this rate card. Contracts, insertion orders or copy changes will not be accepted without written confirmation.


Reserving Space

Confirmation of ad placement must be made within two weeks after reserving space. If you do not receive an "Advertising Space Order Confirmation" form, notify the advertising sales representative promptly. 

Read the "Advertising Space Order Confirmation" form carefully. Check that all information is correct. If there are any changes, notify the advertising sales representative immediately.

Sign and return the "Advertising Space Order Confirmation" form to AMT. 

Late artwork cannot be guaranteed placement.


Terms

Thirty days net will be given to companies with pre-approved credit ratings.

Payment must be made in U.S. dollars, by international money order or by a check drawn on a U.S. bank. All display advertisers receive one tear sheet of their ad.

First-time advertisers who have not established credit must prepay advertising space. Payment may be made by check or credit card and must accompany the signed confirmation. Credit can be established by allowing one month for verification prior to publication.

Balances not paid within thirty days of invoice date will be subject to a service charge of 12% per month or 18% per year. The publisher reserves the right to hold an advertiser and/or its agency jointly and severally liable for such monies as are due and payable to the publisher. 

Cancellation of a contract will be accepted no later than sixty days prior to the first day of the publication month with written notice by the advertiser or publisher. Individual insertions canceled after the closing date will be billed at the regular space rates.


Printing Errors

American Music Teacher will not be responsible for ads that print badly as a result of defects in materials sent by the advertiser. Any advertiser dissatisfied with the printing of an ad must call the advertising sales representative immediately; all complaints must be received in writing no later than thirty (30) days after receipt of the magazine and will be handled on a case-by-case basis. "Make goods" will be rerun at the publisher's expense only in cases of printing errors that result in an extreme loss of visual clarity.


Additional Advertising Opportunity

Every spring MTNA holds its annual conference, offering members the opportunity to attend seminars and master classes, as well as meet and interact with other MTNA members. To highlight the many activities at the national conference, MTNA publishes a program book-a great place to advertise and gain additional exposure for your organization. The program book is 8 1/8" x 10 7/8" and contains day-to-day, detailed information about the conference, which members refer to often. For more information, contact the advertising sales representative.


Correspondence

All correspondence regarding advertising should be directed to:

Advertising Sales Representative
Phone: (888) 512-5278, ext. 232