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Technology Tips and Tools: How to Get More Students to Contact Your Studio (Open Access)
There is a lot of advice given about how to get more students for your studio. Many recommendations are offered: Facebook ads, social media marketing, Google marketing, referrals, and even word of mouth. These are important tools for getting people to discover your studio. But, none of them are as important as your website. …
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Top Five: Time to “Tune Up” Your Studio Business Practices! (Open Access)
Establishing an effective policy is integral to running a studio smoothly and efficiently.
But how do we actually enforce these policies to make sure we get paid on time, aren’t run over by pushy parents or aren’t allowing our lives to be consumed by resentment toward those who don’t respect our boundaries? How can we enforce our policies while still giving attention and appropriate grace to those in need? How can we be kind and understanding of our families while making sure we maintain healthy boundaries? …
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Possibilities in a Disrupted Economy
Economic changes typically happen over months or years, not weeks or days. No amount of planning could have predicted an unprecedented, once-in-a-lifetime, disruptive event like the coronavirus pandemic. …
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Studio Marketing: Creating Value, Meeting Needs (Open Access)
Meeting a customer's need or solving a problem means we are responding to the situation with possibility. Marketing is about communicating the value of what we do and how that value can meet a need or solve a problem. Marketing is not about listing our credentials and studio features and then hoping parents will notice. …
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Re-Defining Word-Of-Mouth
A student tells a friend about the cool Star Wars piece he is learning. A parent asks the school band director for ideas on where to find private trumpet lessons. Savvy parents inquire about credentials, teaching style and curriculum.
Word of mouth has been an effective marketing tool for centuries. Is it still working today? …
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Marketing To The Millennials
There’s a well-known marketing adage that a business should know
who its target consumer is. What does that mean for a piano studio? … From a purely business point of view, the parent is our target consumer. How well do you know the parents that will consider enrolling their children in your studio? …
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52 Ways To Create An Impression
First impressions count. So do second, third and ninth impressions in successful marketing efforts to recruit and retain students. Marketing, branding and professional image are essential ongoing elements of a thriving studio. …
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